Theory of Rationalization Classical economics stands on the radical assumption of rationalization. so let us introduce to the meaning and process of rationalization in economics. Rationalization Rationalization means in every situation/decision making, person use his logical / reasoning process which is observed in his behavioral patent. Rationalization means taking appropriate decision with the help of logical / reasoning process. Rationalization of consumer depends on following part Consumer taste and Preferences Consumer's experience in similar situation Consumer logical/reasoning process. Consumer's need / wants Role of rationalization in consumer behavior: Every consumer base theory in economics are based on rational behavior. Hence classical theory of consumer utility, demand, supply is stand valid if rationalization is is exist. Following theories are assume the rational consumer behavior: Consumer wants more satisfaction o...
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